Advance Your Expertise Advance Your Industry

Take your recruitment marketing skills to the next level with the Transform Recruitment Marketing Certification.

Why Get Certified?

Ignite your company’s recruiting engine! In 9 courses, you’ll learn the ins and outs of modern Recruitment Marketing, from activating your employer brand to advanced nurture techniques and retaining more of the right-fit people.

Advance your career

Learn cutting-edge marketing principles to add to your arsenal.

Lead an emerging discipline

Join the innovators learning, testing & sharing ideas to create change.

Improve your hiring

Invest in recruitment marketing & positively improve your candidate experience by 2X.

Teach your team

Bring a strategy for success back to your organization & team.

Join a growing community

Find your true peers: the risk-takers, rule-makers & boundary-breakers.


We're proud to announce that our 2017 class is full!
We'll have information on our 2018 class shortly.
  • 8/16/17 : RM 101 : AVAILABLE NOW
    Recruitment Marketing: Your Intro to a New Discipline
  • 8/30/17 : RM 102 : AVAILABLE NOW
    Define, Activate, Amplify: Bringing Your Employer Brand to Life
  • 9/13/17 : RM 103 : AVAILABLE NOW
    Social Media: How to Cultivate a Brand Persona That's Human
  • 9/27/17 : RM 104 : AVAILABLE NOW
    Job Marketing: Finding the Right Channel Mix and Spend
  • 10/11/17 : RM 105 : AVAILABLE NOW
    Data to Insight: Measuring Success to Prove Your Value
  • 10/25/17 : RM 201 : AVAILABLE NOW
    Content that Compels and Converts: Telling your Brand Story
  • 11/8/17 : RM 202 : AVAILABLE NOW
    Nurturing Leads: The Craft to Building Relationships Through Campaigns
  • 11/29/17 : RM 203 : AVAILABLE NOW
    SEO: Recruitment Marketing in the Digital Age
  • 12/13/17 : RM 301 : AVAILABLE NOW
    Master Class: Creating a Framework and Plan


We see a world where people and organizations connect through an aligned purpose to fuel endless potential. A world where talent leaders have the marketing, branding and content chops to wow the people they want to hire.

We created the Transform Recruitment Marketing Certification as a vehicle to reach this goal. Use it as an incubator for the education, fresh ideas and strategic decisions that will help transform your career, your organization and our industry.

Let's learn!

Who Should Get Certified?


We're proud to announce that our 2017 class is full!
We'll have information on our 2018 class shortly.