Advance Your Expertise
Advance Your Industry

Your route to becoming a certified Recruitment Marketing trailblazer.


Why Get Certified?

Ignite your company’s recruiting engine! In 9 on-demand courses, you’ll learn the ins and outs of modern Recruitment Marketing, from activating your employer brand to advance nurture techniques to SEO and content strategy – to get more intelligent, creative and efficient in hiring talent.

Advance your career

Learn cutting-edge marketing principles to add to your arsenal.

Become a Certified Transform Recruitment Marketer

Join the tribe of 400+ leading CTRM professionals.

Create demand for your company

Use marketing strategies to improve the candidate experience 2x.

Teach your team

Bring a strategy for success back to your organization & team.

Join a growing community

Find your true peers: the risk-takers, rule-makers & boundary-breakers.


Access these 9 courses (and 1 final exam) on your time.
  • RM 101
    Recruitment Marketing: Your Intro to a New Discipline
  • RM 102
    Define, Activate, Amplify: Bringing Your Employer Brand to Life
  • RM 103
    Social Media: How to Cultivate a Brand Persona That's Human
  • RM 104
    Job Marketing: Finding the Right Channel Mix and Spend
  • RM 105
    Data to Insight: Measuring Success to Prove Your Value
  • RM 201
    Content that Compels and Converts: Telling your Brand Story
  • RM 202
    Nurturing Leads: The Craft to Building Relationships Through Campaigns
  • RM 203
    SEO: Recruitment Marketing in the Digital Age
  • RM 301
    Master Class: Creating a Framework and Plan


We see a world where people and organizations connect through an aligned purpose to fuel endless potential. A world where talent leaders have the marketing, branding and content chops to create demand for their companies’ roles and wow the people they want to hire.

We created the Transform Recruitment Marketing Certification as a vehicle to reach this goal. Use it as an incubator for the education, ideas and strategy decisions that will help transform your career, your organization and the industry.

Let’s learn!

Who Should Get Certified?

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