Tom Cheesewright is the founder of applied futurism practice, author of Book of the Future and creator of the Futurist's Toolkit, a suite of tools for developing agile organizations. Tom helps people see, share and respond to a coherent vision of tomorrow, and his clients range from charities and public sector organizations to FTSE100 enterprises and global technology corporations. You’ll see Tom frequently across TV, radio, print and digital providing insight and analysis of the latest technology news and future trends (get ahead now!). Tom previously spent 14 years in the tech industry and founded a series of technology-driven companies.
I’m most passionate about: A lot of things. I'm constantly curious about the world and devour information about every aspect of it. I also love to cook almost as much as I love to eat.
Funniest situation I’ve been in: Perhaps the time a politician’s aide spilled a glass of red wine on my white shirt at a reception at the Houses of Parliament. My only option was to wash the shirt in the sink and dry it in a Dyson Airblade. I was half naked in the Houses of Parliament for about half an hour. I'm pretty sure I'm not the first person to say that.
Biggest fear: Heights. I partly reduced the effect of this with a “kill or cure” leap out of a plane from 12,000 feet.
Founder and CEO at SmashFly
Mike has been an industry innovator in recruitment marketing and technology for more than 15 years (you can still find some of his really old blog posts!). In the late ‘90s, he designed and built the first web-based talent management system at HireSystems/BrassRing, now part of IBM Kenexa ─ still used today by scores of Fortune 500 companies.
Mike founded SmashFly in 2007 to pioneer a new category of HR technology focused on managing candidate leads before they apply (enter Recruitment Marketing Platforms!). He’s worked with hundreds of companies from mid-size to Fortune 500 to help them leverage the latest cutting-edge strategies and technologies to build out successful recruiting programs and processes. Quick fact: He holds a Bachelor’s degree in Aerospace Engineering from the Florida Institute of Technology (whoa!).
Jon Levy is a human behavior expert, consultant, writer and profound speaker driven by why we make the decisions we make and how we affect them. Jon is best known for his work in the fields of influence, networking and adventure. By applying the most cutting edge scientific research on human behavior (neuroscience, psychology, economics, biology), he transforms the way you and your organization approach marketing, sales, consumer engagement, product design, and even how you connect with influencers.
In his free time, Jon runs a private community of hundreds of top influencers that spans across industry. Last year, he spent weekends at the world’s greatest events (Grand Prix, Art Basel, Burning Man, Running of the Bulls, etc.) and barely survived to tell the tale. This year, he’ll visit all 7 continents (no big deal).
CNN Commentator and Best-Selling Author
Mel Robbins is a powerful motivational speaker who inspires change, challenges thinking and accelerates personal and business growth (trust us, she’ll knock your socks off!) Her TEDx Talk, "How To Stop Screwing Yourself Over," has over 3 million views, and her book Stop Saying You’re Fine is a business bestseller. She started as a criminal defense attorney and went on to launch and sell a retail and internet technology company (Renaissance woman!).
Mel has led multi-year coaching programs at Johnson & Johnson, AG Edwards, Bear Stearns and Partners Healthcare, and is currently one of CNN’s most popular on-air commentators and opinion writers. She’s been featured as an expert on human behavior and motivation for Good Morning America, Dr. Phil, Dr. Oz, Oprah, The Today Show and Fox News. In 2014, she was named America's Outstanding News Talkshow Host. She and her husband of 18 years have three young kids. She lives in the Boston, but remains a Midwesterner at heart.
Talent Experience Architecture Manager, Intel Global Talent Acquisition
Allyn Bailey is part of the Global Talent Acquisition organization at Intel. As part of a specialized team, she designs, delivers and measures strategic programs focused on making talent experience a key differentiator for Intel. Allyn combines her expertise in UX research, organizational development and solutions design to generate standout experiences because she firmly believes that these experiences create behaviors, impact outcomes and make Intel an employer of choice.
Quote: Creating amazing experiences is not something that happens by accident. They are architected with a clear vision of what your intended outcome is. Architecting candidate experiences is pivotal in attracting and engaging top talent.
Last celebrity I saw: Wayne Newton at a Drive Through Starbucks in Kalispell Montana
Funniest situation I’ve been in: While teaching my husband to ski I pushed him off of the chair lift (I was trying to help…) sending him straight down the mountain at breakneck speed. He hasn’t been skiing since.
Recruitment Technology and User Experience Strategist, CH2M
As the resident Recruitment Technologist at CH2M, John helps lay the foundation for human progress by creating world-class candidate experiences to attract the best engineering professionals. Using data-driven insights, he combines cutting-edge technologies and employment branding into talent acquisition processes to improve efficiency, maximize ROI and connect people with opportunities around the globe. John has been at the forefront of executing game-changing recruitment marketing, and is often challenged with integrating disparate recruiting technologies to deliver talent, while providing seamless user experiences that hide the technical complexities. He is passionate about the candidate journey and providing leading user experiences that revolutionize talent acquisition.
National Recruitment Marketing Leader, PwC
As the National Recruitment Marketing Leader at PricewaterhouseCoopers, PwC, one of the world’s largest professional services firms, Sondra oversees all of the external branding initiatives targeted toward PwC’s employer value proposition (EVP). With more than 20 years of experience in communications and marketing, Sondra is responsible for articulating PwC's EVP to potential candidates through a variety of channels, including advertising, social media, web and other online mediums. She is passionate about mentoring individuals both inside and outside of PwC and helping people launch and advance their careers.
I’m most passionate about: Everything - If I had to pick one - it would be traveling. I've hit all 7 continents and 70+ countries so far, but my 3 kids have sidetracked my ultimate goal for a bit!
Last celebrity I saw: I took an acting class with Matthew McConaughey in college - he's cuter now
Most afraid of: Small spaces - and telling people I'm afraid of small spaces for fear of retribution
Global Recruiting Branding Manager, The Boston Consulting Group
Adam oversees the expression of The Boston Consulting Group (BCG) brand to the global candidate audience across 85 offices & 48 countries (talk about big shoes!). He is a true recruitment marketing leader, collaborating between recruiting and global marketing to promote BCG online and offline as a best place to work with recruiting teams and via the global website, social media and advertising. In his former life, he was the Director of Employment Branding & Marketing at McGraw Hill Financial and The McGraw-Hill Companies. Fun fact: he has directed plays and produced a film once.
In 3 words, my friends describe me as: “A righteous dude.”
On-stage intro song: There Goes the Neighborhood by Ice T with Body Count
Recruitment Marketing tip: Focus on your people and their stories. Never forget to address what your audience wants rather than push messages you want them to hear.
Talent Acquisition Operations Director, Fiserv
Julia is transforming how Fiserv engages with candidates in order to find top talent and help the company meet long-term strategic growth priorities. She is the master of all things recruitment marketing, as her role covers candidate experience, sourcing, social media, process efficiencies, reporting and analytics, vendor partnerships, technology, and tools. Julia previously helped companies like Assurant, TIAA-CREF, MetLife, and MCI WorldCom create innovative staffing initiatives that increased recruiting effectiveness and saved millions (win win!).
On the hunt for: A good bagel or slice of pizza in the south!
Biggest fear: As a child I was terrified of Mickey Mouse because he only has 4 fingers. Now it’s the eye doctor.
In three words, friends describe me as: Exuberant, Ambitious, “The Steph Curry of Recruiting Operations” (Note to self: ask this question when in need of ego boost!)
Talent Acquisition Transformation Leader, PwC
John has more than 15 years of experience with PwC in various roles. John started his career in the Tax Practice of PwC, conducting indirect tax and customs compliance reviews for multi-national clients across the automotive, consumer electronics, retail and consumer industries.
After nearly six years with the Tax Practice, John successfully transitioned to campus recruiting within PwC. For the past ten years, John has been responsible for market and national recruitment programs. In 2014, John became a Lean Project Business Volunteer for the City of Detroit, focused on improving the City’s hiring and on-boarding processes.
Currently, John is leading a firm wide transformation program to improve PwC’s talent acquisition processes, technology and delivery model.
My pets name: We just got a pet frog for my two girls named Freddy
I’m most afraid of: Heights
Advice for my peers: Whatever resources you allocate for implementation…double it!
Employer Brand Leader, Thermo Fisher Scientific
With revenues of $17 billion and the largest investment in R&D in the industry it’s no wonder that Thermo Fisher was named one of FORTUNE’S World’s Most Admired Companies in 2016. Employment Brand Leader, Charlotte Marshall, was instrumental in building Thermo Fisher’s first ever employer brand and is passionate about helping organizations drive measurable business results. Prior to working for Thermo Fisher, Charlotte worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide and the Henry M. Jackson Foundation for the Advancement of Military Medicine. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors (go Charlotte!)
Funniest thing that’s happened to me: Ask me about the time my husband and I woke up with a stranger sleeping on our couch in a lime green negligee…
Some advice for my fellow recruitment marketers: Segment your content strategy and mobilize your recruiters and employees to become brand advocates.
Favorite song right now: Spotify playlist – Best Day Ever
Talent Experience Solutions Architect, Intel Global Talent Acquisition
Pam McKnight is part of the Global Talent Acquisition organization at Intel. She is a member of a specialized team, chartered to design, deliver and measure strategic programs focused on making talent experience a key differentiator for Intel. Pam leverages her experience in talent acquisition, project management and recruitment systems to identify, design and implement solutions that provide the best user experience for all parties involved in talent acquisition. Her efforts result in solutions that constantly progress how Intel recruits.
Quote: Consumerization is rapidly changing workforce culture, either we get ahead of it or be trampled in the progression.
My friends would say I’m: Persistent, Spirited and Action-oriented
Bucket list item: Hike the Appalachian Trail, sail the Caribbean, climb a glacier, start my own business.
Talent Acquisition Manager, Pachex, Inc.
Francine is a seasoned and successful veteran of the recruiting profession with over 25 years of experience (19 of which are with Paychex!). She takes an active approach to recruiting and values building a positive candidate experience while being a strategic partner to her hiring managers. Today, Fran is responsible for the overall management of the Paychex Talent Acquisition Systems and Programs team, as well as a team of recruiters who support diversity and corporate recruiting initiatives. She recently became Lean Six Sigma Green Belt Certified and has used these process improvement techniques throughout her organization.
One item on my Bucket List: Getting on the $100,000 Pyramid game
Quick, tell us a random fact: I once used a stain stick on a stranger in the airport who spilled coffee all over himself.
I’m most passionate about: Finding great talent and giving someone an opportunity to improve their family life.
Talent Acquisition Director, Great Clips, Inc
Jared leads the system-wide recruitment strategy at Great Clips, including employer branding and recruitment marketing technology. As part of a wholly franchised organization, his team motivates and educates salon owners to become stronger recruitment marketers to attract and build the best salon teams in the industry. In his past (recruitment marketing) life, Jared led the recruitment and performance technology strategy for Best Buy Corporation and spent twelve years at Target Corporation building recruitment strategy and leading college recruiting teams.
Funniest thing that’s happened to me: I was once mistaken for Subway Jared
Bucket list item: Fly a plane
Favorite artist right now: Zac Brown Band
Recruitment Marketing Practice Director, SmashFly
Tracey is SmashFly’s fearless and endlessly tweetable recruitment marketing leader, helping customers change their recruiting focus to interacting with talent and measuring outcomes at every step of the candidate journey. She also inspires a “Just say yes!” attitude at SmashFly, encouraging every employee to be a recruitment marketer. Her extensive experience includes client strategy, digital development, thought leadership development, brand development, and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting.
I’m most passionate about: Travel. It’s why I’ve lived in 6 states, visited 48, and always keep a travel bag nearby. Travel. It’s why I’ve lived in 6 states, visited 48, and always keep a travel bag nearby.
Funniest situation I’ve been in: I was stranded in western Ireland when the airline went on strike. My husband and I embarked on our own version of The Amazing Race, made it to London in time to make our connection, and ended up in first class. Awesome.
Biggest fear: Sharks. Shivvverrrrrr.
VP, Recruiting & Staffing, Thomson Reuters
John joined Thomson Reuters in 2005, and only three short years later, was named the Vice President, Global Head of Recruitment Operations. He’s now leading the charge to help solve challenges that include implementing a consistent, global, external brand that will attract the next generation of innovators; strengthening talent acquisition in growth markets in Latin America, Asia and the Middle East; and ensuring talent acquisition staff develop new skills and capabilities to perform at their peak. Prior to joining Thomson Reuters, John spent 13 years in the search industry, specializing in technology and marketing professionals serving major corporations such as General Motors, AT&T, Microsoft, Capital One and America Online.
In 3 words, my friends would describe me as: “Last-minute excellence.”
Biggest fear: Losing my eyesight … it’s essential for the things I enjoy most.
Pets: Alaskan Malamute puppy named Bode
Talent Acquisition Partner, WE Communications
As a Talent Acquisition Partner at WE Communications, Jenn has been a pivotal partner in helping WE deliver top talent across North America. In addition to working on executive hires and driving social recruiting for WE (@WEcomms), she has been instrumental in implementing the Smashfly platform within her organization. As a part of a global PR and Integrated Communications agency, Jenn brings a passion for story telling within social recruitment, giving her a unique ability to attract and engage with candidates.
Bucket list item: Travel to Spain!
I’m most afraid of: Spiders…
My friends would say I’m: Loyal, energetic, hardworking
Global Employment Brand Leader, GE
Four years ago, Shaunda started this adventure with GE to modernize its recruitment and bolster its employer brand. Now she runs a global team of three full-time employment brand leaders and a council of 35+ members, building employer branding across all regions, in all GE businesses, and within all GE employees (big shoes!) Her 10+ years of past experience training professionals and companies on how to brand themselves have played a key role in her success at GE.
In three words, I’m: talkative, passionate, and exciting.
Last celebrity I saw: Vanilla Ice at the airport, and I almost sang him my version of Ice Ice Baby.
Bucket list item: Run another marathon … or two.