Recruitment Marketing isn’t just having a moment- it’s here to stay. Many organizations are recognizing the movement and starting to make Recruitment Marketing a discipline in talent acquisition – Great Clips certainly has.
Jared Nypen, Director of Talent Acquisition, focuses on strategies like lead generation, lead nurture and consistent employer branding, and has succeeded in leveraging emerging channels to attract more quality candidate leads at the top of the funnel. (Look at those marketing initiatives!) Adopting forward-thinking recruitment marketing strategies like database segmentation, “boomerang” nurture (stay tuned) and tracking candidate behaviors, Jared will share the path of Great Clips’ evolution to a modern recruitment marketing organization.