John May Sondra Dryer

John May and Sondra Dryer

Talent Acquisition Transformation Leader and National Recruitment Marketing Leader, PWC

Recruitment to Recruitment Marketing: How PWC Transformed its Thinking to Better Attract Candidates

As #53 on Fortune’s 100 Best Places to Work for 2016, it’s no secret that PwC is a coveted place to work. But reputation alone doesn’t ensure it wins the best talent against other top organizations. Driven by the consumerization of today’s candidates and the growth of personalized, multi-touch interactions, PwC aimed to break the recruiting status quo by implementing recruitment marketing to transform its talent acquisition strategy into one for the future.

Sondra Dryer, Recruitment Marketing Leader, and John May, Talent Acquisition Transformation Leader, will share how PwC transformed their strategy by changing their mindset about talent acquisition from the ground up—its strategies, people, processes and technology—and ultimately shifted from a reactive to proactive talent acquisition model. You’re going to want to take notes for this one.