Charlotte Marshall

Charlotte Marshall

Employer Brand Leader, Thermo Fisher Scientific

More Than Science: How Storytelling Transformed Thermo Fisher’s Employer Brand

Your employees get it—your company is a great place to work. The real challenge is: how do you communicate your employer value proposition to candidates externally in a memorable way—and then get them to convert into candidates and ultimately, hires?

As a Fortune 500 company and “The Home Depot of Science,” Thermo Fisher faced this exact challenge. In her session, Charlotte will share how Thermo Fisher embraced their employees’ stories to develop a powerful employer brand that resonates with candidates, and how they’re tackling the challenge of deploying the brand to target candidates with recruitment marketing technology.