Remember when organizations were petrified of what their employees would say on social media? You can’t be today. 90% of consumers (yes, candidates are consumers!) trust recommendations from people they know – only 15% of people trust messages from companies. So how do we get our employees front and center, building trust and advocating our “why?”
American Airlines’ Carrie Corbin discusses the essential topic of building employee advocacy as part of your employer brand strategy, sharing actionable tips on how to use social media for authenticity.