Say whaaat?! A demand generation function within talent acquisition?! The marketing gods smile down on Sound Physicians. To this company, recruiting isn’t about filling jobs, it’s about consistently creating interest and demand for a desirable role and values-driven brand. But how?
A career pioneer, Sound Physicians’ Director of Demand Generation Rosie Martinson takes the virtual stage to talk through how she carved out a new function within talent acquisition, one that focuses on building and sustaining relationships with coveted talent through a high-touch, multi-channel, cross-team strategy. Digital campaigns, technology adoption, nurture tactics and persona creation … she’s checking all the boxes.