John Qudeen

John Qudeen

VP, Global Recruiting, Thomson Reuters

Metrics and Measurement: Why You Need M&Ms to Build an Impactful Employment Brand Strategy

So, you have an employer brand (or you’re getting there). You have a killer EVP. Creative is on point. But how do you know if it’s actually working? It’s not enough to just lead with beautiful visuals and catchy copy—you need to measure your employer brand and demonstrate its business impact in attracting hires to the organization.

It sounds daunting, we know. But John Qudeen is here to break it down for you, sharing Thomson Reuters’ employer branding journey from inception to activation, and how it’s being measured at every stage. You’ll walk away with actionable tips, from building a data-driven employer brand to strategically measuring its business impact as a part of your larger recruitment marketing strategy—and how you can prove its value to leadership.