John Cotton

John Cotton

Recruitment Technology and User Experience Strategist, CH2M

Fusing Technology & Strategy for Recruitment Marketing Success

There’s a science behind a stellar recruitment marketing strategy, and technology is a key factor in the equation. CH2M is a forward-thinking recruiting organization that fused its recruitment marketing strategy to recruitment marketing technology in order to improve process and measure success.

John Cotton, Recruitment Technology and User Experience Strategist, will deep dive into how technology fits into a recruitment marketing strategy and is essential to transform your talent acquisition function from reactive to proactive. Get a peek into how CH2M is optimizing its job marketing spend, sourcing from its talent network and converting hires from lead nurture programs with the help of a Recruitment Marketing Platform.